[/sciencetech/amazon/index.html Amazon]now offers live television channels via its Prime Video service in the UK and Germany, for an extra cost.
Users will be able to subscribe to up to 40 popular channels such as ITV, Discovery and Eurosport individually, without paying for a bundle.
The move is competition for rival services [/sciencetech/netflix/index.html Netflix]and pay-TV operators such as Sky.
A similar service is already operating in the US.
However, Until now, until now Prime Video has offered only on-demand shows in the UK.
Scroll down for video
Amazon Prime customers in the UK and Germany can pay between £1.49 ($1.93) and £9.99 ($12.97) per channel per month to access live TV with 40 channels on offer
mobilarian</a> nicely visit the web site.